While SEO can get people to your site, and stunning visuals will grab their attention, there are key elements your website copy needs to win over your audience and convert them to leads. Think of your website as your digital handshake. It’s vital for a great first impression and can be the make-or-break factor between someone choosing you or your competitor.
Build the Like, Know & Trust Factor
It’s been proven over and over again, people work with brands they like, know, and trust. Your website is the perfect place to create that connection.
- Get personal
Write in the voice and tone and you use in your everyday life. You want to sound like you, not like everyone else on the internet. Make sure to sprinkle into your blogs and and bios relatable stories and experiences, always tying back to your founder story.
- Show You Understand
When reading your copy, the audience should immediately feel see and that you have a genuine understanding of the challenges they are facing in connecting to your service or product. Dont just jump into your solution and expertise.
- Highlight Your Shared Values
Let your passion show through and don’t be afraid to showcase your commitment to their success. Speak from the heart and let them know why this work is important to you. Your audience wants to know that you’re in it with them.
Paint A Clear Picture of Their Transformation
With each page of your website copy, you want to paint a clear picture of the transformation that your audience will experience when working with you. Otherwise, what’s the point of working with you? Remember to keep your authentic tone as you…
- Articulate their aspiration and create a vision for their ideal future
- Illustrate how your product or service addresses their needs and serves them in the short-term as well as the long term
- Convey tangible results and inspire your audience to action
Include Social Proof
Social proof is a critical component of every website. This can come in the form of client testimonies, case studies, or highlighting outlets where you have been featured or contributed. In case studies, you want to highlight their transformation and the results they have since experienced and back it up with testimonials. And while features and partnerships are not the sole reason someone will work with you, it can emphasize credibility while building that trust factor.
You! Put A Face to the Brand
For many small business owners, the brand is, in fact YOU! Share the journey you have been on to get where you are today, and make sure to include all of its twists and turns. This gives your audience a deeper understanding of the passion you bring to your business and makes you even more relatable.
This is also a fantastic opportunity to share how your different experiences have contributed to your expertise and while setting you apart from your competitors. Invite them into your story and allow them to get to know you.
The best part of each of these key elements is that you already have them within you. Now it’s just a matter of sharing them with your website copy.
Looking for a little more guidance when it comes to your website copy?
Website Copy Templates
Grab my WEBSITE COPY TEMPLATES, where I’ll guide you on the perfect structure for your copy, how to use your authentic voice, and even how to use my template with ChatGPT to make the drafting process that much easier.
