Brand Messaging, Website Copy & Blogs for an Executive Coach with a Business Rebrand
Executive coaching is a thrilling industry that provides expert guidance to the leaders who shape companies and cultures. My client, Sylvana Rochet, has worked with leaders at some of the biggest companies in Silicon Valley and across the globe. I partnered with Sylvana for her business rebrand to create her brand messaging, website copy, and a series of blog posts that would allow her to expand her founder story and establish her unique approach to coaching.
The Brand Story: A Deeper Approach To Executive Coaching
As Sylvana’s practice was evolving and the needs of her clientele were shifting, she decided to rename her business to align with her goals and her clients’ desires to build not only companies but also create legacies. The recent name change from The Insightful Executive to Elan Vital, new, inviting website copy, and clear brand messaging convey the who, what, and why surrounding her coaching business.
To translate Sylvana’s voice and messaging visually, I partnered with designer Amanda Barnhart to create her visual branding, build a custom Squarespace site, and develop design assets (such as social templates and stationary) that Sylvana would use day in and day out.
The Voice: Intuitive & Curious
As I was working with Sylvana, the imagery that continually came to mind was the ocean—how it effortlessly moves, expands, and shrinks with each wave break. And how it can be incredibly life-giving and infinitely strong in creating balance, all of which are qualities she helps her clients acquire and implement into their personal lives and businesses.
Voice Summary
GRACIOUS • SHARP • CONFIDENT • EMPOWERING • LYRICAL • KIND • IRREVERENT • TRUSTWORTHY
The Magic: Brand & Website Copy
Before: The Insightful Executive Brand Biography
Do you sometimes wonder if it’s possible to be successful in business while staying happy, sane, and in integrity? Do you feel “pretty good” about how you handle challenges, but every time they come up you silently deal with anxiety and stress. Would you like to learn effective ways to manage your internal psychology, so that you can lead and live from a place of confidence, clarity, and grounded-ness If that sound’s like you, I can help.
After: Elan Vital Brand Biography
Elan Vital is a premier coaching service that invites intentional leaders to transform their lives and elegantly navigate life’s changing tides.
Inside every living thing is the will and drive to continually evolve—making continual movement is vital to our ability to thrive. Embracing this inner force guiding us toward transformation is when we can truly embrace our purpose.
Elan Vital’s proven techniques guide leaders to move effortlessly with life’s vital momentum, allowing them to curate a rich life, community, and legacy that has the power to grow and the freedom to move.
Brand & Copy Reveal
Primary Tagline
The power to grow and the freedom to move.
Website Copy Sample
How do you know if it’s time for executive leadership and mindset coaching? You’re a trailblazer, an ambitious builder, and certainly no stranger to success, but you have a feeling, deep down, that there’s got to be more. More calm, more purpose, more clarity, more passion.
Bio Sample
With a childhood that spanned three countries, I knew I wanted to pursue a global career and work with people from diverse cultural backgrounds early on. After working on various international projects in my 20s and 30s, I noticed the glaring problems that poor leadership and toxic work environments can create, from NYC to Ethiopia. I soon realized that if I wanted to affect change in the world, my best way forward would be to teach the top decision-makers in organizations to become more attuned to themselves and their teams to strengthen their leadership.
See more of Sylvana’s messaging and copy in action on her compelling website.
Kind Words from Sylvana Rochet of Elan Vital
“Working with Danielle on my brand messaging and website copy was invaluable. I was having a hard time articulating my value and what makes my coaching unique and different from the many offers out there. She was able to ask me the right questions to uncover what sets me apart, and then could express that in clear and compelling ways. If I had not had Danielle‘s support, I think I would’ve just put off the content creation process, as I did not have the time or the expertise to do it well. Danielle has a unique ability to connect the dots and pick up on subtleties so that she then can express the main points in a way that connects with my audience.
Danielle knows how to read between the lines, connect the dots, and knows when we’ve hit something that deserves to be explored further. Call it part intuition and part very well-honed craft. I have a website and brand messaging that reflects who I am and the value that I offer my clients in an authentic and truthful way. I see myself in it and feel proud to show it to the world.
Consider Danielle if you’re feeling daunted by the process and don’t know where to start. She will lead the way and lay out the pieces in an organized way so that the only thing the client has to do is bring their full selves to the table and let Danielle show the path forward. ”
If you’re reimagining your business’s name and services, let’s create gorgeous brand messaging to share your vision with the world and build a community that will partner with you for years to come. Send me a message, and let’s connect today.
