Brand Messaging & Website Copy for Mandy Liz Photography
To say the photography industry in Nashville is competitive is an understatement. If running your own photography business is the equivalent of competing in the Olympics, then doing so in Nashville is closer to participating in the Hunger Games. It’s no joke.
Yet as Nashville’s premier brand photographer, Mandy Liz is not only running a successful photography and marketing consulting business, she does so with grace and kindness. As one of my longest-standing clients, we’ve worked together on socials, blogs, her podcast introduction script, and more!
So I was thrilled when Mandy shared that she would be rebranding her business. With our photographer branding project, we worked together to craft her brand messaging, an asset that would be helpful for her growing team, and completely reimagined her website copy.
The Story: A Brand Photography Business Built On Encouragement
Mandy truly has a Cinderella story. She launched her business in 2014 with a Craigslist ad reaching out to anyone looking for pictures. She even picked up her animal sidekick, her puppy Nala, when she hopped in her car during a photoshoot!
Mandy has built an entire business based on the vision to support women in their current season of life with beautiful photography and strategic marketing., empowering and cheering them on every step of the way. She knows firsthand what it takes to build a successful business and wants to see her clients succeed.
While she does shoot the occasional wedding or milestone session, the photography side of the business has honed in on lifestyle branding photography. More than ever, Mandy was ready to own that in her messaging.
The Voice: An Expert Blend of Strategy & Joy
Mandy has a distinctive voice that delicately balances professionalism, joy, and encouragement. Her content and deliverables are light on fluff, brimming with strategy, and filled with support for her clients who are doing the brave work of growing their businesses.
Her brand messaging and website copy needed to be an accurate reflection of the journey on which she takes each client.
Mandy has just received her new visual branding suite from Kindly By Kelsea, and it was important that her brand messaging and brand visuals complement each other.
Voice Summary
Kind • Encouraging • Passionate • Friendly • Fun • Excellent • Optimistic
The Magic: Photographer Brand Messaging & Website Copy with Heart & Moxie
Mandy Liz Photography Brand Biography:
Mandy Liz is a brand photographer and marketing consultant with over a decade of experience in marketing. She empowers women business owners to develop engaging brands through stunning photos, impactful content strategies, and a keen intuition for building a brand’s like, know, and trust factor. Mandy Liz knows that when women can blaze their trail, they can change the world.
Brand & Website Reveal:
Primary Tagline
Empowering trailblazers to step out of the box and into their purpose.
Secondary Tagline
I want the world to see you the way I do: confident, radiant, and full of fire.
Website Copy Sample
An effective marketing strategy and powerful content are key when growing your business. People want to work with those they know, like, and trust; which is why I help entrepreneurs develop engaging brand photography and notable content strategies. Empowering you with proven marketing techniques guaranteed to get you in front of your ideal audience and convert them into paying clients.
Check out her gorgeous site and website copy.
Promotional video Script:
Kind Words From Mandy Liz Photography
“Working with Danielle has been one of the biggest game-changers for my business. I first hired her to help me with my “About Me” page for my photography business, and the whole process was smooth and easy from start to finish! Since then, she has crafted several sales-minded blog posts, social media posts, and helped me with the services copy on my website! Danielle always does an amazing job with the different projects I send her way, and she is responsive and attentive to the notes I make as we work through drafts. She always manages to write in my voice and tone, and the completed projects are ready to go live right away!”- Mandy of Mandy Liz Photography
Whether you’re a photographer just taking your brand to the next level or would like to start on solid footing, beginning with clear brand messaging and compelling website copy should be your next step.
Let’s connect and craft the words that will empower you to break through the noise and speak to the heart.
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