Interior Designer Brand Messaging & a Clear Vision for MOTIV Interiors

Working with Anna Caro, the founder and principal of MOTIV Interiors here in Nashville, TN, to reimagine her business and establish her branding was a pure delight. Anna was looking to take her brand and business to the next level with a clear vision of her goals for the year. We kicked off our project together with a Brand Messaging & Communication Strategy, which informed our next steps for the project and provided a foundation for the voice and tone for her company moving forward. 

From there, I was extremely proud to suggest and partner with some of my favorite women in the branding business to fill in the missing puzzle pieces for a successful relaunch. This included Emily Piepenbrink for brand visuals and website design and Mandy Liz Photography for brand photography and SEO consulting, 

From interior designers to architects, corporate real estate developers, and more, I’ve worked with close to a dozen build professionals on their brand and copy. The key is focusing on their magic and what TRULY sets them apart from the competition and helping them embrace that instead of trying to copy their peers. After finishing the interior designer branding and messaging project, MOTIV Interiors has a clear focus and mission to create sustainable, eco-friendly homes with an emphasis on sophistication and grace.

The Story Behind the Brand

Growing up in Montana surrounded by nature, Anna saw the effects of climate change on her childhood landscape firsthand. When attending school, Anna majored in sustainability while continuing to further her education. She participates in several networking groups committed to sustainable and eco-friendly practices. 

This is a highly nuanced focus when it comes to interior design, but it’s the way of the future. Anna is one of the trailblazers in the build community and creates beautiful spaces that are just as nourishing to her clients as they are to the environment.

The Voice: A Passionate and Sophisticated Approaching to Sustainable Interior Design 

When it comes to Anna’s voice, I wanted to pull on the feeling of quiet confidence that Anna exudes when you are in the room with her. The way she communicates is both passionate and sophisticated, high-end but also welcoming. 

• Deliverables: 
  • Brand Messaging and communication strategy 
  • Website copy 
  • Lead magnet copy 
  • Email sequences 
  • 10 articles to kickstart her blog and help with SEO 

The Voice

Sophisticated • Kind • Warm • Serene • Friendly • Trusted • Joyful

The Magic: Clear Brand Messaging and Copy To Align With a Clear Vision

Brand Biography Before

At MOTIV Interiors, we serve visionary leaders: entrepreneurs, working professionals, parents, artists, and innovators whose time and energy we value greatly. Your home should be a sacred sanctuary. Our mission is to empower and inspire you with mindful designs.  

Brand Biography After 

MOTIV Interiors is a full-service interior design firm that specializes in curating deeply nourishing homes. With a focus on natural and sustainable elements, we design sophisticated spaces that support our clients. At MOTIV, we believe that when you design with intention, your spaces create magic in every aspect of your life. 

MOTIV Interiors Brand Reveal

Primary Tagline

Curated spaces that calm the mind and nourish you, body and soul. 

Core Values

Magic: Approach every day with curiosity and wonder—inspiration will never be hard to find. 

Curated: We source a custom collection of elements and finishings that result in a curated design with high importance on sourcing sustainable products and working with local artisans. 

Website Copy: Home Page About 

Hello. I’m Anna Caro, the founder and principal designer of MOTIV Interiors. I create beautiful spaces that nourish both my clients and the environment. I blend my expertise in sustainable design, feng shui, and creating beautiful spaces to design homes that support your vision for the life you’re building. From my own healing journey to curating dozens of spaces, I believe that a sustainable, eco-friendly, and sophisticated design can bring peace to your mind, and nourish you—body and soul.

Check Out the MOTIV Interiors Site And See Their New Brand in Action

 Kind Words From Anna Caro of MOTIV Interiors

“If you’re ready to connect with your ideal client and start getting booked out, work with Danielle! Not only will she help you refine your communication strategy so that you can start working with DREAM clients, but she is creatively connected and will recruit additional experts to support your needs for graphic design, social media management, and any additional dreams you may be wishing for. No matter your goals for your business, Danielle and her team and network will develop a potent strategy to transform your business and deflect what’s not in alignment with your vision. The uplevel has been insane, and I would highly recommend her services. If you’re ready to open up and trust a pro, she’s the one! If you’re ready to put in a little time and effort yourself, the results will blow your mind.”

If you’re an interior designer and have a clear vision but are unsure of how to clearly communicate what sets you apart in your industry, then Brand Messaging and a Communication Strategy are the perfect places to begin. Contact me today, and let’s get started telling your brand story with classic elegance that will stand the test of time.

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