Website Copy & Copywriting for NewWay Accounting

I had the absolute pleasure of working on an accountant branding project and partnering with Candace from NewWay Accounting to name her course, write the website copy, and craft email nurture sequences to go along with it.  

Working with a client like Candace is every copywriter’s dream. She is clear on her vision, knows exactly who she wants to reach, and is driven by a passion for empowering her clients. Candace is the founder of NewWay Accounting, which serves entrepreneurs with accounting and tax services. In the wake of her business’s explosive success, she is stretching out into the education sphere. Partnering with Candace was a complete joy, and I cannot wait for our next branding project together.

The Brand Story: A Growing Accounting Business

Candace is a highly experienced CPA with over 12 years of experience. For years, she worked for multi-million dollar organizations while always helping her friends with small businesses as her side hustle. One day, Candace realized that her true passion was in empowering small business owners through sound bookkeeping and finance practices. Thus, NewWay Accounting was born, and she has never looked back. 

In fact, NewWay has grown so quickly that she recently realized she was running out of margin to help those who were not ready to outsource bookkeeping. From there, Candace developed The Entrepreneur’s Guide to Finances, a course that anyone could purchase and quickly implement to streamline accounting and tax prep. 

The Voice: Friendly and Trustworthy

As a creative professional who was terrified of numbers, accounting, and the thought of going to jail over my taxes, I know firsthand just how essential it is for Candace to instill trust and confidence in her clientele. I wanted her voice to be a clear reflection of the warmth that radiates from her during a conversation, as well as the patience and kindness she extends to every client.

Voice Summary 

Friendly • Empowering • Relatable • Trustworthy • Confident • Cheerful

The Branding Magic: Friendly, Professional, and Compelling Website Copy

Course Name 

The Entrepreneur’s Guide to Fearless Finances 

Website Copy Sample 

Streamline your books. Kick worry to the curb. Take on the world. 

You bring the coffee. I’ll bring my nerdtastic A-game!

During the one-hour, 5-part video workshop, I will guide you through the entire process of setting up a streamlined, foolproof bookkeeping and tax system.

Most importantly, the Fearless Finances Workshop will empower you with peace of mind. It will set you free to dream bigger and serve your clients even better. 

If you’re ready to move your books off the backburner and fearlessly build your business, let’s get started today.

Visit NewWayAccounting.com to see some of her copy in action.

 Kind Words From Candace Galiffa of NewWay Accounting

“Danielle was such a joy to work with! I’m a CPA, so while numbers are totally my jam, WORDS are not!! She was able to pull the words I wanted to say right out of my head in a way that had my voice and meaning. She’s amazing. I would have never been able to launch my workshop without her!”

Do you have a course you’ve been dreaming of sharing with the world? Or maybe you’d like to launch a new service, but every time you go to write the website copy, your mind goes blank? 

Let’s work together on your accountant branding and messaging project and write the words that will move your business forward! Contact me today, and let’s get started.